© Carlson Craft All Rights Reserved
© Carlson Craft All Rights Reserved
Things to know about setting up a Carlson Craft Online Store.
What are the payment options on the site?
The following options can be selected by when filling out the site setup form.
Who processes the payment for orders submitted?
It is the dealer's responsibility to process credit card payments for their customer orders. Order and payment information is passed through a secure approval tool so that you can retrieve payment information and process through your provider. This is not automated through us at this time.
Who handles the customer service for questions on the site?
It is the dealer's responsibility to answer customer questions on your rebranded site. Your email and phone number can be listed in contact information. Carlson Craft does not work directly with your customers.
What if there are customer questions I cannot answer?
You can reach out to our Carlson Craft Customer Service department for assistance.
Is there an admin that I can make more own changes on my site?
Not at this time. You can contact our eCommerce Support team for assistance with changes. Note that changes made after initial setup may have additional fees.
Can I add my own products to the Carlson Craft Online Store?
Not at this time. Customization inquiries should be directed to our eCommerce Support team.
Can I turn certain products off on the site?
Please consult with our eCommerce Support team. We encourage to offer all products so customers can see the full offering and potentially be a repeat customer.
How much notice is needed to cancel my site?
We require 30 days notice to inactivate your site but some exceptions can be made. Reactivation fees will apply.
Do orders get processed immediately?
No. When a customer order is placed through your Carlson Craft Online Store, you will receive an email notifying you that an order is pending approval. You will then be able to review order information and process payment on your end. When you approve the order, we will start fulfillment.
Can edit customer orders before they are printed?
Yes. You can review order details, pricing, online proofs and edit orders prior to approving them for fulfillment.
Will customers find my site?
You need to market your site like you would your business. Some ways to let customers know you sell our products include:
What is localized SEO?
Search Engine Optimization (SEO) helps your website show up when customers in your area search for what you sell — like "wedding invitations near me" or "custom stationery in Dallas." Without SEO, your site might exist online but remain invisible to search engines and potential customers. Having a website with SEO built in means more visibility, more credibility, and more sales opportunities. It's like putting your storefront on the busiest street online instead of a hidden back alley.
Why do I need localized SEO if my address is already in the footer?
Having your contact info in the footer helps Google know where your business is located, but it doesn't say what you do in that location. Localized SEO adds written content that connects your products and services to your city or region. This extra content increases your chances of showing up in local searches when people nearby look for wedding invitations, personalized napkins, holiday cards, etc.
The content we provide is intended to help boost your local search results.
Can I change the localized SEO copy?
Yes. You can choose to revise that content to target whatever keywords or phrases you like. Just contact our Online Store team to do so:
(866) 577-9751 | onlinestore@carlsoncraft.com
Phone: Mon-Fri 9 am - 4 pm CST